Event Videographer In HD

Before you hire a video production team, answer these important questions

There are many questions to discuss with your team first that will help with overall expectation and experience. From high-level strategy issues like messaging and branding to more tactical details like timely logistics and important visual components.

Whether you’re trying to raise funds, attract the right customers, recruit new talent or educate consumers, here are a few things, in order of importance, you should know before you hire a video production company.

Who is your audience?

One of the first questions to discuss and decide is, who is the main audience is for your video? Answering this question first will help in the analysis of other considerations. If you’re producing a video targeting expecting mothers, that information helps to set the tone for messaging, visuals, and music selection. But a B2B audience would be totally different. If you’re producing a video targeting mechanical engineers looking for tools and gadgets, the creative direction of the video will purposely take a 180-degree turn. Know who you want to be watching your video and make that your starting point.

How do you want people to feel?

This is a biggie. When that specific audience is watching your video on your website, through an email campaign, or at an event, what do you want their action to be after the video fades to black? Whether you want someone digging into their pockets for a tissue and checkbook or feeling motivated to click the “buy now” button, that overriding feeling you want to create needs to be reflected in the messaging, the visuals, and the overall tone.

What are the key messages you want to communicate?

Behind every good video is a strategy. Showing up one day with a camera in one hand and microphone in the other probably won’t set you up to produce an amazing video. After establishing that overall goal of the video, identify the key messages you want to communicate that will help viewers inch closer to that goal. Our human brains can only process so many items of information at one time. With that in mind, hone in on those messages and make sure they’re clear, concise, and conducive to educating, inspiring, or influencing your audience.

When and what specific visuals should be captured?

Though identifying shots and visuals to capture comes a bit later in the pre-production process, it’s important to consider any specific events, scenarios, or people that would need to be scheduled during the video shoot. For instance, if your manufacturing facility is busiest right before the holidays, it may be wise to schedule the video shoot during that time to show the breadth of your work. Likewise, if you’re producing a video that has a hard deadline, make sure to plan more time than you think is needed. Remember, producing a video often comes with more planning, logistics, time budgeting, and reviewing than anticipated.

What is your budget?

Yes, producing a video can be expensive. However, not all video is created equal. The important thing to remember is time, people, and production gear tend to drive production costs. If you want to produce that underwater, high-flying, five different locations video, it can be done, just be prepared to spend more. Likewise, maybe a few, shorter, high-level videos on your landing pages are the perfect use of video for you. Lowering use of those resources helps to keep costs down.

What is your distribution strategy?

By this point, you’re probably starting to see a vision for how your video will come together. Don’t stop at the production phase, but think ahead to how you plan to distribute the video. When a video is produced specifically for an event, you have a captured and interested audience. When a video is produced specifically for social media, your goal is to capture and pique interest in your audience. Take full advantage of the video and use it for both platforms, but make sure you’re ready to think through the strategy of how they’ll be produced and edited differently. Try producing and publishing a shorter, high-energy “teaser” of the full video on social media to link to the full video on your website.

How will you know if the video is a success?

As with so many of our marketing efforts, we need ROI and analytics to help defend and enforce the tools we’re using to drive business and awareness. Get your whole team to think through what it would take to make the video a success. Maybe it’s leads generated, views on YouTube or dollars donated. Or all of the above! Not only does clarification on this help your video production team aim to meet that same goal, it also gets buy-in from your internal team when it works. Plus, it makes you look good.

Reasons to Invest in Wedding Videography

1. Relive the story

Your wedding is a once in a lifetime event.

All the time you’ve devoted to planning the look and feel of this day culminates into one glorious, but fleeting, celebration. You slip into your spectacularly classy wedding attire for roughly 12 hours and then you launch off into the adventure of marriage, giddy and excited.

Still photos, while an important element for a wedding, are only able to convey one instance of a memory at a time. A wedding video, on the other hand, brings the story of your wedding to life and allows you to relive it in sound and motion.

Choosing to hire a videographer is a way to capture all those details and timelessly preserve them in a way that a photograph alone cannot.

2. cinematography + professional editing 

Traditionally weddings were most often filmed on a camcorder with unsteady and continuous footage. Only the best of friends or most gracious of family members would be willing to sit through hours of uncut footage with you.

Times have changed.Technology has ushered in a new era of wedding films.

We are all about handcrafting cinematic wedding films. We are storytellers and we work tirelessly to capture the emotions and beautiful details of your day so that when we edit together a highlight video it is meaningful, timeless and enjoyable to watch.

The equipment we use allows us to smoothly and artfully enhance the moments we document throughout your day, providing you with beautiful footage and quality audio.

3. Sentimental Keepsake

Weddings bring together loved ones from near and far and represent the joining together of two families.

In essence your wedding film is a digital family heirloom. It preserves this special day for you to share with future generations, allowing you to remember loved ones at their best who will not be around forever.

Your film will be able to capture their voices, their laughter, tender conversations and the joy they felt on that day watching you take such a significant step in your life.

Your wedding film will be a time capsule and an important keepsake to revisit on anniversaries when you want to hear your vows again and the promises you made to each other.

4. See What You Missed

Your wedding day goes by in the blink of an eye, we love to capture the sweet and entertaining moments you may miss while you were busy getting married. A wedding film or video allows you to see all of those little things that you may have really wanted to, but didn’t get an opportunity to on the day. We’ve got it covered!

5. Share your big day

We live in an increasingly transient world with friendships spanning across the globe. A wedding highlight film is an perfect way to share your day with family and friends who may not have been able to attend.

How To Choose The Right Video Production Company

A video promoting your Maryland business is often the first chance you have to make a good impression on your target audience. It is important that when your company makes the decision to release a video commercial, product tutorial, or corporate commercial that it reflect your brand as you intend and is engaging for viewers.

Here are some of the top things you should do while choosing a video production company

View Their Portfolio

A worthwhile production company will always have previous work available for anyone interested in hiring them to view.

Many times, the video portfolio will be accessible on the production company’s official website.  By viewing previous work, you can ensure the videos they produce meet your standards.  These samples will give insight into the quality of video this company is willing to place their name on.

Is it attractive, engaging, and professional?  These are the types of questions you should ask yourself when looking at a production company’s previous work.

Testimonials from previous clients or a client list detailing other customers that they have worked with are also helpful.  Happy clients are a sign that you have found a quality video production company.

Compare Their Portfolio to Your Concept

The video production company you are interested in has an extensive portfolio and nothing but excellent testimonials.  So what?  There is more to a production company than rave  reviews and a nice portfolio.

You have a specific vision when it comes to promoting your business.  You need to make sure that the production company you hire can produce something similar to that concept you have in mind.  It does you no good if all the company can produce is 30-second commercials clips with voiceovers when what you are really looking for is a 60-second on location commercial with real actors.

If you have checked out their portfolio, you will have a good idea of whether their style is in tune with what you are looking for in your own video.  This will make the hiring decision a lot easier.

Know How Your Project Will be Managed

If you are outsourcing to a video production company in Maryland, chances are it is because you have no idea how to produce a video yourself or you are simply too busy to hire and manage an in-house videographer.  Regardless of the reason, it is crucial you hire a production company that can handle every aspect of the production process.

  • Can they brainstorm ideas with you that will match your vision for the video?
  • Do they have professional script writer on staff?
  • Do they provide actors or have a casting company they can refer you to?
  • What type of equipment do they provide?
  • What about set locations, staffing numbers, and cost?
  • Is editing included?

How is the production quality?

Above all, your candidates should at least meet a certain standard for production value. If you’re new to the field, what does this mean? Here are some tips that will help you get the best video services:

  • Compare the look/feel of the corporate videos in the company’s portfolio to what you’d see in TV/film. Does it look like a low-budget ad you’d see in late-night TV? Does it look like a statewide TV show? Does it look like something you’d see in the high-end cinema? What do you want your video to look like?
  • Does the b-roll (an industry word for supporting video that is shown when someone is talking but you’re not seeing the person actually talking) match what they’re talking about? For example, if the person is talking about a forklift, are you seeing a forklift or are you seeing a shot of people in a conference room? More experience video producers and editors use the “say it, see it” rule, meaning that the video should match what the person is talking about.
  • If there are interviews, does it sound like a professional recording, or does it sound like the microphone is 10 feet away from the person? Sometimes, an inexperienced videographer might use the mic mounted on a camera instead of getting the mic close to the interviewee’s mouth, which makes it sound similar to when someone is on speakerphone. You need professional video production, so hire the best.
  • How is the lighting? Does the video content look overly dark or overly bright? Does the lighting look flattering when it falls on someone’s face?

Questions to Ask When Hiring a Corporate Videographer

Hiring a good, quality videographer is crucial for your next marketing strategy or corporate project.  It takes skill, experience, and talent to make a good corporate videographer, not just fancy equipment.  High quality photos or well edited video clips will make your project stand out instead of just stand up.  The first thing you need to do is ask yourself what you need out of your project.  How many photos?  How long does the video need to be?  When does it need to be done by?  Once you know all the details about your project, start interviewing potential videographers.  Here are some important questions you should ask your potential candidates.

How long have you been working as a videographer?  You want to make sure that your videographer has experience in their craft.

When will the final product to be finished?  Every project needs a timetable so make sure your videographer will fit within your deadline.  Make sure to get a solid deadline date before committing to your final choice.

Have you worked for a corporate client before?  Many videographers have experience with weddings instead of corporate video production.

Can I see your portfolio?  You will be able to see examples of their work and you can weed out the ones who don’t have a portfolio.  It is common to have digital portfolios in this particular industry, so you might want to have a computer or mobile device on hand if you want to view their work right away.

What editing software/lighting/camera do you use?  Asking questions about their equipment gives you an idea about the quality of the finished product.  If you don’t know the first thing about equipment, just take notes and look it up later.  You should also judge the quality of their response, a quick answer said with confidence means they probably know their trade while a mumbled answer or “I don’t know” means they might lack experience.